AGENDA

1. Introduction to Brand Protection:

• Understanding the importance of brand protection in today’s digital landscape.
• Exploring the various forms of online threats targeting brands, including phishing, domain infringement, and counterfeit goods.

2. Understanding Online Threats:

• Exploration of common online threats such as phishing, brand impersonation, and counterfeit goods.
• Real-world examples illustrating the consequences of insufficient brand protection measures.
• Discussion on the financial, reputational, and legal risks associated with brand abuse.

3. Introducing Akamai Brand Protector:

• Overview of Brand Protector’s features and capabilities.
• Explanation of how Brand Protector utilizes advanced algorithms and machine learning to detect and mitigate threats in real-time.
• Case studies showcasing successful implementations and tangible benefits for organizations across industries.

4. Threat Detection and Mitigation Strategies:

• Deep dive into Brand Protector’s threat detection capabilities.
• Discussion on how Brand Protector identifies and neutralizes various types of online threats.
• Overview of proactive mitigation strategies to prevent brand abuse before it escalates.

5. Optimizing Brand Protection Operations:

• Best practices for integrating Brand Protector into existing security workflows.
• Strategies for optimizing Brand Protector’s configuration to maximize threat detection accuracy.
• Collaboration opportunities between security teams, legal departments, and marketing teams to enhance brand protection efforts.

6. Interactive Demonstration:

• Live demonstration showcasing Brand Protector’s interface and capabilities.

7. Conclusion and Next Steps:

• Recap of key insights and takeaways from the webinar.
• Importance of adopting a proactive approach to brand protection in the digital landscape.

SPEAKER

Peeravas Sansupakorn

Senior Solution Engineer
Akamai Technologies Thailand

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